Brand Development & Strategy

Project type: help define, position, and promote a brand.
Understand the brand's objectives, target audience, and competitive landscape to develop strategic recommendations that drive brand growth and awareness.

Work process: In the vibrant and ever-evolving world of fashion, where trends shift with the seasons and consumer preferences are fluid, there lies a consistent backbone that holds everything together: brand strategy.
At its core, brand strategy is the art and science of capturing the essence of a fashion label and crafting a compelling narrative that resonates deeply with its target audience.
It's not just about aesthetics or logos; it's about creating a distinct identity, a unique voice, and an unwavering position in the minds of consumers.

The journey of brand strategy in fashion is akin to the process of designing a timeless piece of clothing.
It begins with understanding the core fabric, or the brand's ethos, then determining its cut (positioning), and finally adding the intricate embellishments (communication strategies) that make it stand out.
Just as a designer pays attention to the minutest details, from the choice of fabric to the placement of a button, a brand strategist meticulously crafts every aspect of a brand's presence.

Our services, for fashion, beauty and luxury brands, who want to develop their brand includes:

  • studying the fashion market, understanding current trends, evaluating competitors, and identifying gaps or opportunities
  • understanding of the target audience's preferences, pain points, and buying behaviors

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Recent work: Competitor and Market Analysis
Customer: NDA

Project type: illustrated contents and graphic design for online and printed advertising and marketing.

Work process: in our studio we create on demand illustrated contents and graphic design for marketing and advertising campaigns in a more global way and not just artworks made solely for use on social media.

Including fashion illustrations and graphic designs for packaging, advertisements for companies to be used for visibility on fashion magazines and artworks ready to be printed and to be used wherever the customer needs commercial visibility as an advertisement.

Furthermore, our illustrated contents and designs are requested by the brands for the creation of the most classic graphic design products for business advertisements, such as logos, business cards, catalogs, website designs (both for the site itself and for site restyling), invitations for events.

Our digital fashion illustrations and our graphic designs are particularly suitable for advertisement and social marketing, precisely because of their digital nature since their birth, which makes them easily adaptable even during working processes to all contexts and individual needs of the customer and his specific advertising campaign.

Especially because it is possible to change the elements of what is already drawn when the project development needs it. This is the beauty of the digital :)

Recent work: Annual jewelry catalogue
Customer: Wolfers Jewelry