Project type: making illustrated video for marketing/advertising campaigns and presentations. The video can be published as a promotion of products to launch in the market or in various social platforms, website and in general in all the selling platforms of the customer.
Work process:
usually the video project is composed by 5 possible standard sub-sections that will be joint together and they will produce the final result of the video.
These sections are easy to recognize during the animation and are visualized distinctly.
The sections are joint in a specific order to create in the spectator, while watching the video, growing emotional sensations in a calibrated and success proven way.
To the spectator are also presented and shown all the possible visual specific informations needed for the promoted products.
The 5 standard sections of AhVero's video are so divided:
1) INTRO ( about us )
2) PRESENTATION ( what we produce )
3) CAROUSEL ( list of our products )
4) EVENT ( marketing )
5) CONCLUSION ( we wait you )
In the - intro -, we introduce
Expand text... the viewer into the world of the brand that is the protagonist of the video, creating the atmosphere related to the typology of the product. In the - presentation -, the products of the brand are presented, explaining the nature and concept of the products themselves.
In the - carousel -, there is an artistic flow in an emotional visual crescendo of the series of products, which can be studied by the viewer in detail in the form of fashion illustrations.
- Event- is the final apotheosis of the emotional crescendo that followed the whole video, which results in an elegant and detailed illustrated representation of a grand catalyst event for the brand and the products described (for example for a clothing brand, the most natural of the events will be an elegant and complex fashion illustration that represents in a fashion show the models of the collection to be presented).
In - conclusion -, after the emotional peak reached in the previous composition, the viewer is accompanied by a sweet and calming way out of the world of the video project, usually recalling in part the visual concept of the intro, for an artistic continuity that unites the narrative line of the video.
A sort of collage-story is thus created that tries to explain the brand and its nature, the products and their specifications in an illustrated narrative.
The video can be composed of all 5 standard elements or only some of them, based on the customer's requests and the needs of his project.
The duration time of the video usually ranges from a minimum of 30 seconds to a maximum of 5 minutes, based on customer requests and the particularities / quantities of products to be represented in the project.
To give more emotional impact to the viewer,
Expand text... usually to the video is added a theme music (or a music chosen and sent to us by the customer, or a music that is taken from our archive of which AhVero has copyrights and can be used commercially) that will create a more dynamic scenography in the flow of products and elements.
Obviously it is our job to adapt the timing of the animations and the various passages of appearance / disappearance of the same to the rhythm of the music chosen for the video, in search of a perfect visual-aural connection. We then build the rhythm of the animations around the rhythm of the music, creating the story of the brand's history / products during the animations.
The goal is to build the video by evolving dynamism, models and animations in time with the music itself. Music thus becomes a fundamental element for the spectator's sensitivity: the story telling and the music flow together and in symbiosis, calculating the effects of the animations and the passages in the various sections in rhythm with the notes, as if the models and objects of the animations were created and danced following the rhythm.
About the number of illustrations drew for the production of the video, the human eye begins to see the fluid movement of a video at around 25-30 frames per second.
And obviously to create an animation having a good final result it is necessary to have a fluid movement, so we usually draw the number of frames for each second of animation following these technical rules.
Recent work: Video presentation GRL
Customer: GRL the Label
Veronika Ahmatova WEDDING is the founder of studio “AhVero Fashion illustration”.
As a fashion illustrator and creative director of her studio, she follows design and fashion projects all around the world, creating forms of artistic collaboration and multiple business partnerships with clothing, beauty & luxury brands. Among them there are as well VOGUE magazine, Ralph and Russo, Alberta Ferretti and others.
Customers of studio AhVero are various and of different types. We are working with clothing brands, fashion houses, fashion designers, design studios, publishers, stylists, fashion magazines, private customers and others who commission us fashion illustrations and design projects for production, business & marketing.
Recent work: Video Shoes
Customer: Luke Luke
Veronika Ahmatova LOGO is the founder of studio “AhVero Fashion illustration”.
As a fashion illustrator and creative director of her studio, she follows design and fashion projects all around the world, creating forms of artistic collaboration and multiple business partnerships with clothing, beauty & luxury brands. Among them there are as well VOGUE magazine, Ralph and Russo, Alberta Ferretti and others.
Customers of studio AhVero are various and of different types. We are working with clothing brands, fashion houses, fashion designers, design studios, publishers, stylists, fashion magazines, private customers and others who commission us fashion illustrations and design projects for production, business & marketing.
Recent work: Video Shoes
Customer: Luke Luke
Veronika Ahmatova BUSINESS CARDS is the founder of studio “AhVero Fashion illustration”.
As a fashion illustrator and creative director of her studio, she follows design and fashion projects all around the world, creating forms of artistic collaboration and multiple business partnerships with clothing, beauty & luxury brands. Among them there are as well VOGUE magazine, Ralph and Russo, Alberta Ferretti and others.
Customers of studio AhVero are various and of different types. We are working with clothing brands, fashion houses, fashion designers, design studios, publishers, stylists, fashion magazines, private customers and others who commission us fashion illustrations and design projects for production, business & marketing.
Recent work: Video Shoes
Customer: Luke Luke